I’m lucky to have a dualistic professional background as a performer, singing teacher and digital marketer. Many singers have ‘other’ careers, so it’s not uncommon these days, and it all depends on what you want to do with your life. For me, everything fits nicely into my schedule and I am able to teach singing regularly to a number of singing students in Brisbane, while working as a digital marketer in the advertising industry. Through that work, I’ve picked up a few skills along the way, which have definitely helped me become better at promoting myself – and you can use this strategies too, to get your name out there, especially on social media.
SOCIAL MEDIA MARKETING FOR MUSICIANS
The rise of social media has proven to be a valuable asset for musicians. A strong social media presence is essential for promoting your music, engaging with fans, and expanding your fan base. Moreover, having an effective social media strategy connects you with music industry peers and presents new opportunities.
Social media marketing for musicians can seem like a daunting task. However, this social media tips guide will help you develop an effective strategy. The following ten proven tips show you how to boost fan engagement, increase followers, and promote your brand on social media.
1. ANALYSE YOUR AUDIENCE
Who are your fans? What are their interests? Knowing your audience and what type of content they respond to better is crucial. For example, one demographic of fans may like videos, while another likes your photos. It’s also helpful to know where your fans are spending their time online, and when they’re online. This information will help you determine the best times to post.
Most social media networks offer analytic tools that help you know your followers and track engaging content. You can also see your fans location, age, gender, and interests. Understanding this data will help you develop an effective social media strategy for your music.
2. POST REGULARLY
Keeping your social media profile active is important. Post with regular consistency to stay relevant to your fans. This task is vital for musicians who don’t release music or play shows often. It’s critical to create content for your audience even when you’re busy in the studio or between releases. However, don’t get carried away. Fans will unfollow you or stop engaging with your posts if you saturate their feed.
Also, develop a rhythm with your posts, so people know what to expect. For example, post a mashup song every Friday at noon.
3. SCHEDULE YOUR POSTS
Scheduling your posts in advance can be a valuable way to engage with your fans without staying online all day. It’s also a smart strategy to publish when the most active users are online. Determining what days to post and at what time of day is important. CoSchedule has a great article on this topic. You can also find this data by looking at your social media analytics.
4. SHARE ENGAGING VISUAL CONTENT
Visual content tends to generate more engagement than plain text posts. Sharing photos and videos is a great way to tell stories quick and easy. They also capture people’s attention much faster than text. Below are some visual content ideas:
- Photos of your recitals, music gear, home studio, DJ equipment, fans, etc.
- A photographic announcing upcoming tour dates, a new single or album, etc.
- Photos or video of shows you played at or attended.
- Photos or video of you making music in unique places.
- A short video explaining the meaning behind a song.
- Live stream yourself at an event, working in the studio, replying to comments, offering tips, hosting a Q&A, and anything else fitting.
- Photos or video of favorite moments from your personal life.
- Photos of inspirational quotes.
- Animated GIF images and memes.
- Music videos and interviews.
If you don’t have Photoshop, try free online tools like Canva to edit or design images.
5. SHARE ENGAGING TEXT CONTENT
The type of content you share is critical. It’s essential you post a variety of content fans can connect with, share, like, and comment on to keep them engaged. Balancing both visual and text content is important. Below are some text content ideas:
- Update fans about a new song, upcoming album, and tour dates.
- Inspirational and motivational posts.
- Educational posts that offer tips and techniques.
- Interactive posts that encourage engagement. The most effective posts include polls, questions, fill-in-the-blank, contests, giveaways, and “caption this” photos.
- Ask your fans for feedback or their opinion about something. For example, track feedback on a single, songs they might want to hear in your next set, which merch design they like better, etc.
- Add a “Call to Action” to prompt an immediate response. For example, “Like if you agree.”
- Categorize or theme posts with hashtags. For example, #MusicMonday, #ThrowbackThursday, #QuickTip, etc.
- Tell a story. For example, share what’s on your mind, a personal experience, etc.
- Make various lists. For example, your favorite plugins, songs you’re currently into, favorite music production gear, etc.
- Write posts that explain the meaning behind your music, brand, or style. Also, share a positive press quote about your music.
6. OPTIMISE YOUR SOCIAL MEDIA PROFILES
People are likely to find your social media profiles first when searching your artist name. That’s why having a clean, optimised profile for each platform is a top priority. Below are some social media tips for optimizing your artist profiles:
- Make sure all your artist information is accurate and up-to-date. This includes tour dates, latest releases, bio, links, press coverage, etc.
- Include a current bio or a link to your bio. Also, make it easy to find your Electronic Press Kit (EPK).
- Create visually stunning profile images and covers. Also, make sure all images are the correct size.
- Add links or a “Call to Action” to images and covers. For example, links to buy your music, your website, press coverage, etc.
- Advertise with cover images. For example, create covers that display tour dates, upcoming release details, new merch, etc.
- Make use of Facebook cover videos. You can upload a video as your cover. For example, create a looping video or animation that advertises your next release or tour dates.
- Change your profile and cover images regularly to get some engagement from your followers.
- Pin your most engaging post to the top of your page. Or, pin the post that best represents you as an artist for all new fans and music industry peers to see first.
- Increase engagement on your posts with Tags. Tag all the people in your photos or videos and any companies or venues etc. Tagging also increases the reach of your posts by appearing on the feeds of those you have tagged.
- Ensure all your social media platforms have the same theme. Also, post the same images across your social media platforms. Keeping the theme consistent gives the impression of a complete package. Moreover, artists that have different profile pictures for each platform is confusing. For example, fans may not immediately recognize you if all your profile photos are different.
7. USE A PERSONAL TONE AND SHOW YOUR PERSONALITY
Developing a personal connection with your fans will help solidify the artist-fan relationship. How you communicate to your fans makes a huge difference. It’s also essential that you show fans your real personality. When you start to show your true self, you’ll begin to see a big difference in the way your fans interact with you.
Take your voice beyond the music with these social media tips:
- Write like you speak so that your content has a genuine personal tone. And don’t forget to give your posts a once-over for basic grammar and readability.
- Personalize your message and don’t front a persona that doesn’t reflect who you really are.
- Embrace your passion and don’t be afraid to speak your mind. Many fear rejection over sharing polarizing content. Letting little quirks in your personality show is ok.
- Don’t be afraid to open up on social media. Let others into your world and share the good times as well as the struggles. Show your fans who you are, what your about, and where you’re going. Remember, your brand represents you, so don’t hesitate to hide that.
8. INTERACT WITH YOUR FANS
This tip is a no-brainer. However, it can go overlooked. It’s vital that you connect with your fans and show them you care. Don’t just use social media to promote your music and tour schedule. Use these platforms to interact with your fans. For example:
- Don’t forget to reply to comments, messages, Twitter replies, mentions, etc. Your fans will appreciate that you are open for discussion and engaged in a personal connection.
- Interact with fans by asking questions, getting involved in discussions happening in the comments, and anywhere else to keep the conversation going. Moreover, take the time to write a good response. For example, if someone says your music inspired them, say more than “thanks!” Interacting with your fans shows that you’re listening to them.
- Don’t be afraid to ask followers to share or retweet your posts. Also, return the favor. Share or retweet photos, music, shout outs, quotes, and anything else relevant to you. Moreover, encourage them to post photos from your shows or remixes of your songs and tag you. You could even make a regular theme like “Fan Feature Friday.”
- Remember to check your social media accounts frequently. Don’t create posts and then leave them unattended. Developing a fan base requires your full commitment.
9. SHARE CONTENT FROM YOUR FANS
Spread the love and share or retweet content posted by your fans. One sure way to boost engagement and excite fans is sharing their content with other fans. It’s also a great way to show appreciation to your biggest fans.
Moreover, show respect for other artists, musicians, DJ’s, and other music industry peers. For example, share, retweet, and like content from your fans. Also, comment on other peoples Facebook posts, Twitter tweets, Instagram stories, SoundCloud tracks, etc. This move shows your engaged in the music community and that your brand is not solely self-promoting. It’s also an excellent way to network and gain new followers.
10. ADDITIONAL SOCIAL MEDIA TIPS
Below are some other proven social media tips that will help you grow your followers, increase engagement, and build relationships with your fans:
- Send personal invitations: Invite people to shows you’re playing in a private message.
- Create a Story: Collect the best moments from your show or anything else and do a recap. Post it as a story on Instagram, Facebook, Twitter, and Snapchat.
- Create SoundCloud playlists: Include songs from other artists you’re into at the moment. Spread the love!
- Create a Facebook Group: Build a community and engage with them. Ask questions, get feedback on your upcoming release and other projects, share content, etc.
- Live stream: Host an AMA (ask me anything), offer feedback on a project created by a fan, demonstrate music production techniques, etc.
- Caption contest: Capture a funny moment before or during a show and host a caption contest.
- Photo tagging: Take a photo with your fans. Let them know when/where you will post it and ask them to tag themselves.
- Create Twitter Lists: Add fans, companies, venues, and other music industry peers. Lists make it easier to interact with important players in the music industry.
- Write emotional headlines: Studies show emotional headlines increase shares and traffic.
- Create videos: Consider ideas like how-to, behind-the-scenes, music culture, shout-outs, event recap, promotional, demonstrations, interviews, and even testimonials.
- Meet your fans: Host a meetup group for fans and create an event page to share. It’s an easy way to make connections, promote your music, and invite people to your show.
- Live Tweet/Stream other acts: Highlight other acts playing at a show. Also, tag them in all photos and videos. It’s also a great cross-promotional tool if multiple acts use the same hashtag.
- Say thank you: Post a message of gratitude if your song received a lot of plays or after a show. Also, tag other acts, the venue, the promoter, sponsors, and any fans you met.
- Promote your social media channels: Use your social media platforms to promote your other channels.
- Create a podcast: Launch a podcast series and share it on your channels. Talk about your musical inspirations, life on the road, commentary about the music scene, etc.
- Invite Facebook Likes: Grow your followers by inviting people who “Like” your posts to follow your artist page.
THAT’S A WRAP
Sticking to tried-and-true techniques like the ones above are a great way to start implementing a social media strategy. Also, don’t be afraid to get creative, try to think outside the box. Figure out what suits your fans and then have fun with it.